When Memory Wanders
Every second counts. Help us raise £10,000 to keep our emergency Herbert Protocol database free.
Over 7000 Herbert Protocol records are already stored securely
This World Alzheimer’s Month, MedicAlert is on a mission to raise £10,000 to fund the infrastructure behind our free Herbert Protocol service. A donation of just £20 secures a lifeline for another vulnerable family this winter. Every pound of your donation goes immediately toward maintaining the digital infrastructure that keeps vulnerable people safe when they go missing.
Help us keep the vault open and ensure that when memory wanders, the path back home is already paved.
EVERY SECOND COUNTS
Sometimes, it happens without warning. One moment, everything is normal. Then you notice the door is open. Someone you care about has left.
They may be looking for somewhere they remember. A family home. A familiar street. A place from long ago. They may not realise how much the world around them has changed. They could become lost. Frightened. Cold. Confused. And the longer they are away, the greater the risk.
They aren’t simply lost; they may be trying to find somewhere familiar from their past. A childhood home, a favourite place, or a street they once knew, unaware that it may no longer exist, leaving them vulnerable to cold, traffic, and confusion.
The Scale of the Crisis
Just under 1 million people living with dementia in the United Kingdom
70% of people living with dementia will go missing at least once
Over 40,000 people in the UK are reported missing for the first time every year
Over 1/3 of people living with dementia are not diagnosed and will require support
A SCRAMBLE AGAINST TIME
Calling 999 is the first response when panic sets in. Without having a plan in place means you lose the most vital resource: TIME
The first hour is often spent panicking around the kitchen table, discussing what has happened and worrying about the unknown. It then takes time for police to uncover complex histories, medications, and gather information from a family deep in shock. Recalling someone’s life, including events and addresses from 50 years ago, is nearly impossible under the weight of fear.
Every minute spent gathering details is a minute lost in bringing them home safely.
Turning Pannic into a Strategy
MedicAlert provide the Herbert Protocol in an emergency so that first responders have the information they need instantly.
The Emergency
A vulnerable person wanders. The family dials 999 in distress.
The Notification
With just one word from the family, MedicAlert is alerted to the crisis.
Data Deployed
The complete digital profile is sent instantly to officers on the street.
Targeted Rescue
Police know exactly where to look and how to safely de-escalate.
HELP US BRING MISSING LOVED ONES HOME SAFELY
This World Alzheimer’s Month, help us raise £10,000 to keep our life-saving Herbert Protocol free – reuniting vulnerable families and bringing loved ones home when memory wanders.
The Impact of your Support
A LIFELINE FOR JUST £20
Every £20 donated to our campaign secures a digital lifeline for another vulnerable family supporting someone living with dementia.
